NIKE  –  UEFA WOMEN’S EUROS 2022  –  W+K LONDON

Art and design direction for a digital Nike campaign, coinciding with the the UEFA 2022 Championship. Celebrating the ‘Never Settle, Never Done’ spirit of women’s football culture, from the pro-athletes to grassroots players. Shot by Juanita Richards. Full write up and credits here.

Club de Creativos  –  XXIII Anuario de la Creatividad EspañolA

Identity and social assets encouraging creatives to submit work to the 2022 book.
Inspired and accompanied by a series of surreal promotional shorts by Christian Flores. 
Creative direction by Juan ‘make it look stupid’ Sevilla. See it for real here.

Coca-Cola GLOBAL  –  ‘HUG’ ICON Logo Concept  –  W+K LONDON

Evolving the iconic logo into a graphic device that embraces the things we love.
A new global asset for the ‘Real Magic’ platform. Full credits and write up here.

F1  –  ‘One Begins’ Film Art Direction  –  W+K LONDON

Introducing a new era for the sport and the 2022 car. Created with Golgotha. Full film here.

F1  –  ‘ONE BEGINS’ Car Livery Design  –  W+K LONDON

Art direction & graphic elements for the 2022 launch car. Full credits and further write up here.

Black Mums Upfront  –  Brand Identity  –  W+K LONDON

Rebranding a strong, Black female collective with a focus on motherhood. Full write up and credits over at It’s Nice That.

FA  –  Lionesses Wembley Match Identity  –  W+K LONDON

Poster and social assets for the historic first Lionesses Wembley fixture.

National Trust  –  ‘Everyone Needs Nature’ CAMPAIGN  –  W+K LONDON

Calming art direction and design for print, press and motion. More over at It’s Nice That.


Still Life Flowers  –  Logotype and Stationary


Various posters  –  W+K London

International Womens Day  –  W+K Women  –  W+K LONDON

A collaborative, global celebration of strong women everywhere. Full post here.

Sainsbury’s  –  Food Photography  –  W+K LONDON

Art direction for simple, clickable food. Shot by Aaron Tilley, styled by Lucy Ruth Hathaway.

Pokémon GO  –  City Celebrations  –  W+K LONDON

Art direction & design for a global digital OOH campaign. Full write up here.



Nike Air Max Day  –  W+K London

Design Director at Wieden+Kennedy, London 🍌 alextpelham@gmail.com 🍌 @alextpelham 🍌 Alex Thirsty Pale-Ham 🍌