Alex Thursby–Pelham 🍌 Design Director at Wieden+Kennedy, London 🍌 alextpelham@gmail.com 🍌 @alextpelham 🍌














NIKE – UEFA WOMEN’S EUROS 2022 – W+K LONDON
Art and design direction for a digital Nike campaign, coinciding with the the UEFA 2022 Championship. Celebrating the ‘Never Settle, Never Done’ spirit of women’s football culture, from the pro-athletes to grassroots players. Shot by Juanita Richards. Full write up and credits here.















Club de Creativos – XXIII
Anuario de la
Creatividad
EspañolA
Identity and social assets encouraging creatives to submit work to the 2022 book.
Inspired and accompanied by a series of surreal promotional shorts by Christian Flores.
Creative direction by Juan ‘make it look stupid’ Sevilla. See it for real here.














Coca-Cola GLOBAL – ‘HUG’ ICON Logo Concept – W+K LONDON
Evolving the iconic logo into a graphic device that embraces the things we love.
A new global asset for the ‘Real Magic’ platform. Full credits and write up here.


F1 – ‘One Begins’ Film Art Direction – W+K LONDON







Introducing a new era for the sport and the 2022 car. Created with Golgotha. Full film here.







F1 – ‘ONE BEGINS’ Car Livery Design – W+K LONDON
Art direction & graphic elements for the 2022 launch car. Full credits and further write up here.







Black Mums Upfront – Brand Identity – W+K LONDON
Rebranding a strong, Black female collective with a focus on motherhood. Full write up and credits over at It’s Nice That.



FA – Lionesses Wembley Match Identity – W+K LONDON
Poster and social assets for the historic first Lionesses Wembley fixture.










National Trust – ‘Everyone Needs Nature’ CAMPAIGN – W+K LONDON
Calming art direction and design for print, press and motion. More over at It’s Nice That.


Still Life Flowers – Logotype and Stationary




Various posters – W+K London












International Womens Day – W+K Women – W+K LONDON
A collaborative, global celebration of strong women everywhere. Full post here.








Sainsbury’s – Food Photography – W+K LONDON
Art direction for simple, clickable food. Shot by Aaron Tilley, styled by Lucy Ruth Hathaway.




Pokémon GO – City Celebrations – W+K LONDON
Art direction & design for a global digital OOH campaign. Full write up here.





Nike Air Max Day – W+K London