Alex Thursby–Pelham 🍌 Design Director at Wieden+Kennedy, London 🍌 firstname.lastname@example.org 🍌 @alextpelham 🍌
Club de Creativos – XXIII Anuario de la Creatividad EspañolaIdentity and social assets encouraging creatives to submit work to the 2022 book. Inspired and accompanied by a series of surreal promotional shorts by Christian Flores. Creative direction by Juan ‘make it look stupid’ Sevilla. See it for real here.
Nike UEFA Women’s Euros 2022, W+K LondonArt and design direction for a digital Nike campaign, coinciding with the the UEFA 2022 Championship. Celebrating the ‘Never Settle, Never Done’ spirit of women’s football culture, from the pro-athletes to grassroots players. Shot by Juanita Richards. Full write up and credits here.
Coca-Cola ‘Hug’ Logo, W+K LondonEvolving the iconic logo into a graphic device that embraces the things we love. A new global asset for the ‘Real Magic’ platform. Full credits and write up here.
F1 ‘One Begins’ film, W+K LondonIntroducing a new era for the sport and the 2022 car. Created with Golgotha. Full film here.
Sainsbury’s 2017-2023, W+K London
A distinctively flexible brand, born from 3 key ingredients.
F1 ‘One Begins’ livery design, W+K LondonArt direction & graphic elements for the 2022 launch car. Full credits and further write up here.
‘Black Mums Upfront’ brand identity, W+K LondonRebranding a strong, Black female collective with a focus on motherhood. Full write up and credits over at It’s Nice That.
FA Lionesses Wembley match identity, W+K LondonPoster and social assets for the historic first Lionesses Wembley fixture.
National Trust ‘Everyone Needs Nature’ campaign, W+K LondonCalming art direction and design for print, press and motion. More over at It’s Nice That.
International Womens Day, W+K LondonA collaborative, global celebration of strong women everywhere. Full post here.
Nike Air Max Day, W+K LondonCollaborative posters and typeface by the W+K London design team.
Pokémon GO City Celebrations campaign, W+K LondonArt direction & design for a global digital OOH campaign. Full write up here.