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Alex Thursby–Pelham 🍌 80p 🍌 Design Director at Wieden+Kennedy, Amsterdam 🍌 alextpelham@gmail.com 🍌 Alex Thirsty-Pelican 🍌 @alextpelham 🍌 Design Director at Wieden+Kennedy, Amsterdam  🍌 Alex Thirty Pale Ham 🍌  





Club de Creativos – XXIII Anuario de la Creatividad Española
Identity and social assets encouraging creatives to submit work to the 2022 book. Inspired and accompanied by a series of surreal promotional shorts by Christian Flores. Creative direction by Juan ‘make it look stupid’ Sevilla. See it for real here.





Nike UEFA Women’s Euros 2022, W+K London
Art and design direction for a digital Nike campaign, coinciding with the the UEFA 2022 Championship. Celebrating the ‘Never Settle, Never Done’ spirit of women’s football culture, from the pro-athletes to grassroots players. Shot by Juanita Richards. Full write up and credits here.












Coca-Cola ‘Hug’ Logo, W+K London
Evolving the iconic logo into a graphic device that embraces the things we love. A new global asset for the ‘Real Magic’ platform. Full credits and write up here.


F1 ‘One Begins’ film, W+K London
Introducing a new era for the sport and the 2022 car. Created with Golgotha. Full film here.






Sainsbury’s 2017-2023, W+K London
A distinctively flexible brand, born from 3 key ingredients.







F1 ‘One Begins’ livery design, W+K London
Art direction & graphic elements for the 2022 launch car. Full credits and further write up here.






Malibu MBI 2023
Moving Malibu away from the beach, by liberating sunshine all-year long.


‘Black Mums Upfront’ brand identity, W+K London
Rebranding a strong, Black female collective with a focus on motherhood. Full write up and credits over at It’s Nice That.


FA Lionesses Wembley match identity, W+K London
Poster and social assets for the historic first Lionesses Wembley fixture.







‘Wrack’ brand identity, W+K London
Identity for W+K London’s internal production company Wrack. With Jackie Hudson.






National Trust ‘Everyone Needs Nature’ campaign, W+K London
Calming art direction and design for print, press and motion. More over at It’s Nice That.



International Womens Day, W+K London
A collaborative, global celebration of strong women everywhere. Full post here.




Nike Air Max Day, W+K London
Collaborative posters and typeface by the W+K London design team.



Alex Thursby–Pelham 🍌 80p 🍌 Design Director at Wieden+Kennedy, Amsterdam 🍌 alextpelham@gmail.com 🍌 Alex Thirsty-Pelican 🍌 @alextpelham 🍌 Design Director at Wieden+Kennedy, Amsterdam 🍌 Alex Thirty Pale Ham 🍌