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Alex Thursby–Pelham 🍌 80p 🍌 Design Director at Wieden+Kennedy Amsterdam 🍌 alextpelham@gmail.com 🍌 Alex Thirsty-Pelican 🍌 @alextpelham 🍌 Design Director at Wieden+Kennedy Amsterdam  🍌 Alex Thirty Pale Ham 🍌  











An identity for W+K London, by London
From design legend and letterpress artist Alan Kitching to local school kids, the visual variety arrived at by our diverse collaborators reflects London’s amorphous and unpredictable aesthetic. Interview and credits here.




Club de Creativos – XXIII Anuario de la Creatividad Española
Identity and social assets encouraging creatives to submit work to the 2022 book. Inspired and accompanied by a series of surreal promotional shorts by Christian Flores. Creative direction by Juan ‘make it look stupid’ Sevilla. See it for real here.












Coca-Cola ‘Hug’ Logo, W+K London
Evolving the iconic logo into a graphic device that embraces the things we love. A new global asset for the ‘Real Magic’ platform. Full credits and write up here.






F1 ‘One Begins’ livery design, W+K London
F1 ‘One Begins’ Livery Design, W+K London
Art direction & graphic elements for the 2022 launch car. Full credits and further write up here.





Nike UEFA Women’s Euros 2022, W+K London
Art and design direction for a digital Nike campaign, coinciding with the the UEFA 2022 Championship. Celebrating the ‘Never Settle, Never Done’ spirit of women’s football culture, from the pro-athletes to grassroots players. Shot by Juanita Richards. Full write up and credits here.




F1 ‘One Begins’ film, W+K London
Introducing a new era for the sport and the 2022 car. Created with Golgotha. Full film here.






Sainsbury’s 2017-2023, W+K London
A distinctively flexible brand, born from 3 key ingredients.






Malibu MBI 2023
Moving Malibu away from the beach, by liberating sunshine all-year long.


‘Black Mums Upfront’ brand identity, W+K London
Rebranding a strong, Black female collective with a focus on motherhood. Full write up and credits over at It’s Nice That.


FA Lionesses Wembley match identity, W+K London
Poster and social assets for the historic first Lionesses Wembley fixture.







‘Wrack’ brand identity, W+K London
Identity for W+K London’s internal production company Wrack. With Jackie Hudson.






National Trust ‘Everyone Needs Nature’ campaign, W+K London
Calming art direction and design for print, press and motion. More over at It’s Nice That.




Nike Air Max Day, W+K London
Collaborative posters and typeface by the W+K London design team.



Alex Thursby–Pelham 🍌 80p 🍌 Design Director at Wieden+Kennedy Amsterdam 🍌 alextpelham@gmail.com 🍌 Alex Thirsty-Pelican 🍌 @alextpelham 🍌 Design Director at Wieden+Kennedy Amsterdam 🍌 Alex Thirty Pale Ham 🍌